COURSE OBJECTIVE

To equip individuals with an entrepreneurial mind-set and the skills to become an entrepreneur.

 

TARGET PARTICIPANTS

Individuals or teams with a business idea that they would like to pursue.
 

COURSE CONTENT

Lesson 1: Self discovery
• Identify strengths and entrepreneurial style
• Effectuation
 
Lesson 2: Opportunity discovery
• Identify and validate problems worth solving
• Design thinking
 
Lesson 3: Customer and solution
• Market types and customer identification
• Value propositions
 
Lesson 4: Business model
• Business model and lean approach
• Lean canvas
• Riskiest assumptions
 
Lesson 5: Validation
• Blue ocean strategy
• Solution demos
 
Lesson 6: Finance
• Costs, revenues, margins and profits
• Initial financing
 
Lesson 7: Team
• Roles and responsibilities
• Identify the right team members
 
Lesson 8: Marketing and Sales
• Positioning and branding
• Channels
• Sales
 

COURSE FEE

TBC
 

COURSE DURATION

TBC
 

COURSE DATES

TBC

FACILITATOR
Prof Shelley Farrington in collaboration with Wadhwani Foundation
 

COURSE OUTCOMES

Nelson Mandela University certificate of completion (minimum requirements)
Opportunities for continued support
 

COURSE DELIVERY

  • Fully online
  • LearnWise platform
  • Videos, activities, presentations, quizzes and final project
  • Individual mentoring
 
Contact information
Dr Storm Watson
Lecturer in Business Management
Tel: 041 504 4065
storm.watson@mandela.ac.za

Files you can download