COURSE OBJECTIVE
To equip individuals with an entrepreneurial mind-set and the skills to become an entrepreneur.
TARGET PARTICIPANTS
Individuals or teams with a business idea that they would like to pursue.
COURSE CONTENT
Lesson 1: Self discovery
• Identify strengths and entrepreneurial style
• Effectuation
Lesson 2: Opportunity discovery
• Identify and validate problems worth solving
• Design thinking
Lesson 3: Customer and solution
• Market types and customer identification
• Value propositions
Lesson 4: Business model
• Business model and lean approach
• Lean canvas
• Riskiest assumptions
Lesson 5: Validation
• Blue ocean strategy
• Solution demos
Lesson 6: Finance
• Costs, revenues, margins and profits
• Initial financing
Lesson 7: Team
• Roles and responsibilities
• Identify the right team members
Lesson 8: Marketing and Sales
• Positioning and branding
• Channels
• Sales
COURSE FEE
TBC
COURSE DURATION
TBC
COURSE DATES
TBC
FACILITATOR
Prof Shelley Farrington in collaboration with Wadhwani Foundation
COURSE OUTCOMES
Nelson Mandela University certificate of completion (minimum requirements)
Opportunities for continued support
COURSE DELIVERY
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Fully online
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LearnWise platform
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Videos, activities, presentations, quizzes and final project
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Individual mentoring