COURSE OBJECTIVE
To equip individuals with an entrepreneurial mind-set and the skills to become an entrepreneur.
TARGET PARTICIPANTS
Individuals or teams with a business idea that they would like to pursue.
COURSE CONTENT
Lesson 1: Self discovery
• Identify strengths and entrepreneurial style
• Effectuation
Lesson 2: Opportunity discovery
• Identify and validate problems worth solving
• Design thinking
Lesson 3: Customer and solution
• Market types and customer identification
• Value propositions
Lesson 4: Business model
• Business model and lean approach
• Lean canvas
• Riskiest assumptions
Lesson 5: Validation
• Blue ocean strategy
• Solution demos
Lesson 6: Finance
• Costs, revenues, margins and profits
• Initial financing
Lesson 7: Team
• Roles and responsibilities
• Identify the right team members
Lesson 8: Marketing and Sales
• Positioning and branding
• Channels
• Sales
COURSE FEE
R5 800 per participant
COURSE DURATION
Over 12 Weeks
Self-paced with weekly deadlines
COURSE DATES
1st March – 31st May 2022
FACILITATOR
Prof Shelley Farrington in collaboration with Wadhwani Foundation
COURSE OUTCOMES
Nelson Mandela University certificate of completion (minimum requirements)
Opportunities for continued support
COURSE DELIVERY
-
Fully online
-
LearnWise platform
-
Videos, activities, presentations, quizzes and final project
-
Individual mentoring