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COURSE OBJECTIVE

To equip individuals with an entrepreneurial mind-set and the skills to become an entrepreneur.

 

TARGET PARTICIPANTS

Individuals or teams with a business idea that they would like to pursue.
 

COURSE CONTENT

Lesson 1: Self discovery
• Identify strengths and entrepreneurial style
• Effectuation
 
Lesson 2: Opportunity discovery
• Identify and validate problems worth solving
• Design thinking
 
Lesson 3: Customer and solution
• Market types and customer identification
• Value propositions
 
Lesson 4: Business model
• Business model and lean approach
• Lean canvas
• Riskiest assumptions
 
Lesson 5: Validation
• Blue ocean strategy
• Solution demos
 
Lesson 6: Finance
• Costs, revenues, margins and profits
• Initial financing
 
Lesson 7: Team
• Roles and responsibilities
• Identify the right team members
 
Lesson 8: Marketing and Sales
• Positioning and branding
• Channels
• Sales
 

COURSE FEE

R5 800 per participant
 

COURSE DURATION

Over 12 Weeks
Self-paced with weekly deadlines
 

COURSE DATES

1st March – 31st May 2022
 
FACILITATOR
Prof Shelley Farrington in collaboration with Wadhwani Foundation
 

COURSE OUTCOMES

Nelson Mandela University certificate of completion (minimum requirements)
Opportunities for continued support
 

COURSE DELIVERY

  • Fully online
  • LearnWise platform
  • Videos, activities, presentations, quizzes and final project
  • Individual mentoring
 
Contact information
Mr Storm Watson
Lecturer in Business Management
Tel: 041 504 4065
storm.watson@mandela.ac.za

Files you can download